Hidden Features of Magento Commerce That You Must Know

 

Magento is an open-source ecommerce platform that helps you design, develop and manage your online retail store. Its user-friendly interface comes with commendable features like AI powered customization for the unique customer experience, multiple brand management (B2B and B2C personalization tools), API orchestration with developer tools that assists you in creating an exclusive platform for a wider customer base. 

Reliable scalable operations provide real time updates on site performance, reliability and helps you swiftly create unique user experience for each new customer with auto scale.  In this blog, we’ll talk about some hidden features of this platform so that you can ask Magento Website Development Services for them. 

Hidden features of Magento that are imperative to explore

Among the plethora of commerce features, there are many attributes that are still unexplored by countless businesses. Hence, Listed below are hidden features of Magento that you must know to further the accessibility and scalability of your e-store.   

Admin Actions Log

This unsung feature of Magento 2 lets you record activities performed by the admin account. This stored intelligence data can be utilized in case of potential issues, security breach and to establish accountability of the perpetrator. 

The logged data can be analyzed to pinpoint the origin of any technical or human errors. It can also be utilized to track unauthorized access to admin accounts by tracking behavior and actions. In case of an error, the log enables businesses to establish accountability to prevent repetition of events.

Progressive Web Applications

Mobile centricity has become core to every online business nowadays. The progressive web applications (PWA) of the Magento commerce platform provides an immersive platform with enhanced accessibility, reduced data usage and decreased friction that will help boost sales and engagements for every business exponentially. 

The comprehensive features of PWAs with the help of top Ecommerce website development services provide a salient app-like experience to the customers making it easier to engage and order from your venture.

ERP Integration

Manual information handling is a sensitive process. One erroneous step can shake the foundation of the curated user experience. Enterprise Resource Planning or ERP integration enables you to coordinate inventory of raw materials, work-in-progresses and finished goods with orders, customer data and shipping details to provide concise data across key business systems. 

Integrating your ERP with your store allows you to seamlessly handle data while saving time and human effort.

Nested Static Blocks

The visual appeal and accessibility of an ecommerce store is of utmost importance to grab and retain customer attention. Scattered static blocks and features can make roving through the store a troublesome experience for the user leading to a noticeable decline in engagements. 

Hence, Magento enables you to bundle several static blocks into one using widgets which helps streamline content and enhance user engagement through a simplified interface which improves visual appeal of your store without tampering with the quality.

Tier Pricing

Imagine having the option to customize prices of products with hefty discounts based on quantitative purchases. Tier pricing on Magento enables you to provide discounts on orders that are high in numbers. 

This aids in grabbing customer attention and promoting bulk purchases simultaneously boosting site engagement. This is especially helpful for B2B businesses where bulk ordering is a norm. The easy to configure interface grants competitive advantage by enabling you to plan better pricing than your competitors.  

Product Alerts

The “out of stock” alert for a product signifies good business sales but, at the same time it can be devastating for a hopeful customer who has given his time of day to explore your product gallery. This can negatively impact sales due to poor user experience. 

Magento remediates this by creating personalized product alerts for customers whenever their desired item is back in stock. This is achieved through native product alerts in the control panel hence, eradicating the hassle of third-party extensions. This simple feature promotes strong long-term customer relationships as they feel valued and taken care of. You can have these features by asking Magento website development services.  

Security

With a developing business, security threats to the financial aspects of the venture as well as to sensitive user data increase many folds. Hence, implementation of a vaulted security system will add to the financial burdens. 

However, Magento employs security tools in regulatory compliance with PCI and other industry standards which conduct thorough scans, store and analyze data and generate alerts against unauthorized access and malwares. The consistent upgradation in security tools provides a comprehensive solution against progressing threats.

Group Pricing

Dividing the customer base into groups of VIPs, staff members, general users and loyal customers will help you manage the expectations and unique experiences of each user while improving scalability of sales and operations. 

Group pricing in Magento facilitates you to customize exclusive prices for each group of shoppers and boost sales as a result. It is accessible and economical as it does not require separate template development for different groups. 

Group pricing offers a seamless user experience without tampering with the flow of your layout. The prices of other groups are simply concealed from a member. New users will be prompted to login before price revelation thus, preventing the chance of uproar amongst customers. Curiosity for the prices will also enable new customers to make accounts which will boost site engagement.

PCI Compliance

The PCI (Payment Card Industry) compliance requires businesses to provide secure payment gateways that can vault the sensitive card information of users from unauthorized access. 

Magento simplifies verification processes through built-in certified integrated pathways that can offer secure transmittance of card data through direct post API methods or with hosted payment forms. It also ensures the payment methods are in compliance to PCI regulations to protect the clients from legal action and disputes.

Headless Commerce

API-based headless commerce of Magento offers seamless customer experience across every channel and device. Headless commerce separates the front-end and back-end architecture of the ventures and allows developers to work on any of the interfaces without affecting the other. 

Conclusion

All these features of Magento commerce makes it a popular comprehensive tool for new as well as established online business of all scales. Reach out to Web Panel Solution for their best Magento website development services.